ANONYOME LABS
Redefining Privacy Through Design & Product Strategy
My Role at Anonyome Labs
From Designer to Product Leader
Over my 3+ years at Anonyome Labs, I’ve grown from leading design execution to driving product strategy:
✔ Managing a team of 5 designers, guiding UX & design system adoption.
✔ Leading product vision & strategy for both B2C and B2B2C markets.
✔ Bridging design and product management, defining OKRs, writing Jira stories, and leading stakeholder discussions.
The Challenge
When I joined Anonyome Labs, the entire design team had left, leaving behind five products across B2C and B2B2C markets without a structured design approach. This created major inefficiencies and inconsistencies across platforms.
Recognizing the need for efficiency, consistency, and scalability, I led a series of strategic initiatives to revamp our design and product approach:
Outdated Design Process
Inefficient tools & handoffs
Figma & Figma Dev Mode
Streamlined collaboration & delivery
Lack of Consistency Across Platforms
Fragmented UI & workflow
Aurora Design System
Unified design & reusable components
Product Adoption & Retention Challenges
Low onboarding & feature discovery.
UX Overhaul
Simplified onboarding & navigation.
Limited User Research & Insights
Uninformed decisions & low engagement
Customer driven research process
Data-backed design & user insights
Design Team Bottleneck
Slow output & limited impact
Optimized Designer-to-Engineer Ratio
Scalable design support & efficiency
Competitive Gaps
Limited differentiation & market reach
4 New Products Driving Growth
Expanded offerings & user engagement
Key Projects & Impact
MySudo: Driving Adoption
The Problem
New users struggled with onboarding, lacked guidance, and didn't fully understand MySudo’s value.
The Solution
Developed data-driven personas to tailor onboarding and messaging.
Redesigned onboarding with a streamlined setup and customization questions.
Launched a new home page with instructional videos and guided setup steps.
Ran A/B tests on four onboarding versions, optimizing for engagement.
The Impact
Increased onboarding completion & early plan sign-ups.
Improved user education & engagement with privacy tools.
MySudo: Boosting Retention
The Problem
Users found navigation overwhelming, making it harder to adopt key privacy tools.
The Solution
Redesigned bottom navigation, left-hand menu, and global search for easier access.
Conducted user testing to refine feature discovery.
Created a scalable navigation system to support future growth.
The Impact
Increased multi-feature adoption & retention.
Improved usability with a more intuitive layout.
